Why Culture Matters

You are work toward big goals, your team has big challenges and your company is in need of a win. According to the latest research there are five major barriers to change:

  1. Do not understand reasons for change
  2. Do not feel involved in the change process
  3. Are skeptical due to past failed change efforts
  4. Competing priorities create change failures
  5. Systems, process and incentives do not support change

There is one common theme here and that is “the culture.” Let’s explore how culture drive behavior change and ultimately results in transformations inside a company that directly impact customer satisfaction and employee satisfaction.

Put in place the critical capabilities to sustain change. Employees want some level of change because 67% think that change programs have a positive impact. You can’t fix everything. Focus on a critical few behaviors with the most culture impact to sustain change. Think beyond leadership and communications basics, the internalization of change needs to expand change capabilities. Start to move informal levers like storytelling, relationships and other areas that can influence change.

How critical is culture to business success? After PWC reached out to 2200+ executives and corporate leaders one trend was clearly established. Over 87% said culture is critical to business success. That doesn’t say 20% or 5%. During interviews of 10 successful executives, 8 out of 10 said without a successful culture their company will not succeed. Moreover 61% said that culture is the single biggest factor in their company success.

The Booz & Company’s annual study shows that spending more on R&D won’t drive results. The most crucial factors are strategic alignment and a culture that supports innovation.


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Peter is a healthcare business and technology executive, recognized for Digital Innovation by CIO 100, MIT Sloan, Computerworld, and the Project Management Institute. As Managing Director at OROCA Innovations, Peter leads the CXO advisory services practice driving digital strategies. Peter was honored as an MIT Sloan CIO Leadership Award Finalist in 2015 and is a regular contributor to CIO.com on innovation. As Head of Information Technology, Peter was responsible for Connecticut’s Health Insurance Exchange’s (HIX) industry-leading digital platform transforming consumerism and retail oriented services for the health insurance industry. Peter championed the Connecticut marketplace digital implementation with a transformational cloud-based SaaS platform and mobile application recognized as a 2014 PMI Project of the Year Award finalist, CIO 100, and awards for best digital services, API, and platform. He also received a lifetime achievement award for leadership and digital transformation, honored as a 2016 Computerworld Premier 100 IT Leader. Peter is the author of Learning Intelligence: Expand Thinking. Absorb Alternative. Unlock Possibilities (2017), which Marshall Goldsmith, author of the New York Times No. 1 bestseller Triggers, calls "a must-read for any leader wanting to compete in the innovation-powered landscape of today." Peter also authored The Power of Blockchain for Healthcare: How Blockchain Will Ignite The Future of Healthcare (2017), the first book to explore the vast opportunities for blockchain to transform the patient experience. Peter has a B.S. in C.I.S from Bentley University and an MBA from Quinnipiac University, where he graduated Summa Cum Laude. He earned his PMP® in 2001 and is a certified Six Sigma Master Black Belt, Masters in Business Relationship Management (MBRM) and Certified Scrum Master. As a Commercial Rated Aviation Pilot and Master Scuba Diver, Peter understands first hand, how to anticipate change and lead boldly.